Skip to navigation Skip to main content
BUY LOCAL LOVE YOUR HOME SALE! 3 DAY MATTRESS SALE! TUESDAY-WEDNESDAY-THURSDAY! FREE KWIK TRIP GAS CARD WITH PURCHASES OVER $1299*! NO CREDIT CARD FEES! 1000'S of items IN-STOCK + 500 Mattresses Largest Selection of USA Made + Amish Made Furniture & Mattresses 36 FLIP-ABLE Mattress Models!
BUY LOCAL LOVE YOUR HOME SALE! 3 DAY MATTRESS SALE! TUESDAY-WEDNESDAY-THURSDAY! FREE KWIK TRIP GAS CARD WITH PURCHASES OVER $1299*! NO CREDIT CARD FEES! 1000'S of items IN-STOCK + 500 Mattresses Largest Selection of USA Made + Amish Made Furniture & Mattresses 36 FLIP-ABLE Mattress Models!

Tuesday-Thursday 10am to 6pm | Friday 10am to 7pm | Saturday 10am to 5pm | Sunday Closed To Be With Family & Friends | Monday Showroom Closed

5430 West Layton Ave, Greenfield - Metro Milwaukee

414-238-2020
  • Current Sale
  • Mattress Sale
  • Clearance
  • Hours
BILTRITE Furniture-Leather-Mattresses Store
BILTRITE Furniture-Leather-Mattresses Store
Shop Products
  • Mattresses
    • Learn About Mattress Center
    • Mattress Sale
    • Shop Mattresses
    • Flip-able & 2-Sided
    • Heavy Duty Mattresses
    • Mattress Brands
    • Mattress Finder
  • Living Room
    • Sofas
    • Sectionals
    • Loveseats
    • Chairs
    • Recliners
    • Lift Chairs
    • Sleeper Sofas
    • Tables
    • Entertainment
    • Accents
  • Dining Room
    • Dining Tables
    • Chairs & Benches
    • Dining Storage
    • Home Decor
    • Dining Sets
  • Bedroom
    • Beds
    • Nightstands
    • Dressers
    • Chests
    • Home Decor
    • Mirrors
    • Bedroom Sets
  • Lift Chairs
  • Home Office
    • Desks
    • Office Chairs
    • Office Storage
    • Bookcases
    • Entertainment
    • Home Decor
  • Home Decor
  • Sleeper Sofas
  • Entertainment
    • Flip-able & 2-Sided Mattresses
  • Reclining Furniture
  • Clearance
  • Small Scale
  • Quick Ship
  • Current Sale
    • Current Sale
    • Mattress Sale
    • Clearance + Outlet
    • Shop All Clearance + Outlet
    • Financing & Payment Options
      • More Ways To Pay
  • Our Story
    • Our History
    • Why BILTRITE
    • Giving Back
    • Sunday Closed To Be With Family & Friends
    • Monday Showroom Closed
    • Brands We Carry
    • Low Price Guarantee
    • Why Aren’t Some Furniture Items Priced?
    • Why We Don’t Sell Online
    • We Don’t Skip Steps
    • Why Don’t We Sell Extended Warranties or Protection Plans?
    • Furniture Industry Associations
  • Design Center
    • FREE In-Store Design Services
    • Commercial Projects
    • To The Design Trade
  • Our Specialties
    • USA Made Furniture
    • Small Scale Furniture
    • Amish Made Furniture
    • Solid Wood Furniture
    • Heavy Duty Furniture & Mattresses
    • Come Apart Sofas & Sectionals
    • Flip-able & 2-Sided Mattresses
    • Senior Living Furniture and Mattresses
  • Delivery & Pick-Up
    • Delivery & Pick-Up
    • Where We Deliver
  • Reviews
  • Brands
  • Contact Us
    • Hours & Directions
    • Contact Us
    • Financing & Payment Options
      • More Ways To Pay
    • Service Request
    • Support Hub
    • Careers
    • FAQs
11 Feb
BILTRITE Furniture Talk

What is a Latex Mattress? A Friendly Guide to Comfy, Bouncy Sleep

Posted by author-avatar BILTRITE Furniture
February 11, 2026
If you’ve ever felt like you're sinking into quicksand on a memory foam mattress or g...
Continue reading
Close
Join Email

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*

Recent Posts
  • Extra Wide Rocker Recliner: Your Comfy Chair Guide
    April 15, 2026 1 Comment
  • Custom Solid Wood Furniture: A Buyer’s Guide
    April 15, 2026 1 Comment
  • Corner Built In Cabinets: A Friendly Guide for Your Home
    April 15, 2026 1 Comment

Join Email Family

Get the latest trends, products, and design ideas you'll love for your home. 
Sign Up

In The News

Check out the latest news and updates about BILTRITE! 

Learn More

Retailer of the year   1928 Wisconsins Logo

BILTRITE Furniture-Leather-Mattresses

View Our Showroom Hours
Sunday Closed To Be With Family
Monday Showroom Closed

 

Address
5430 West Layton Avenue
Greenfield, WI 53220

Phone: 414-238-2020

  • SHOP
    • Living Room
    • Bedroom
    • Dining Room
    • Entertainment
    • Home Office
    • Home Decor
    • Mattresses
    • Brands
  • About BILTRITE
    • Our Story
    • Our History
    • Sunday Closed To Be With Family
    • Monday Showroom Closed
    • Low Price Guarantee
    • Why We Don't Sell Online
    • Why Aren’t Some Furniture Items Priced?
    • Why Don’t We Sell Protection Plans?
    • We Don't Skip Steps
    • Commercial Projects
    • To The Design Trade
  • Customer Questions
    • Delivery & Pick-Up Info
    • Financing Options
    • Store Policies
    • Contact Us
    • Service Request
    • Support Hub
    • Careers
  • Design Tips
    • Blogs
    • Style Guides
    • Mattress Finder
  • Community Giving
    • Giving Back
2023-retailer-of-the-year-logo
2026-BOB-Winner
BOM 2025-17
2025-Reader's-Choice
TCA-2025-logo-js
mke lifestyle readers choice 202
Locally-Owned-MKE-Logo
member_digital_badge
NARI_Member Logo_2016_Full_RGB
proud_member_of_the_mmac
BILTRITE Furniture - Leather - Mattresses BBB Business Review

Proudly serving Milwaukee, New Berlin, Franklin, Oak Creek, Muskego, Whitefish Bay, Menomonee Falls, Waterford, Waukesha, Wauwatosa, Brookfield, Shorewood, West Bend, Mequon, Bayside, Fox Point, Watertown, Bay View, Franklin, Glendale, Kenosha, Lake Geneva, Racine, Kewaskum, West Bend, and the surrounding areas

© BILTRITE Furniture – All Rights Reserved

Privacy Policy

Accessibility Statement

Store Policies

Sitemap

Made With ♥ R&A Marketing

  • Menu
  • Shop Products
  • Mattresses
    • Learn About Mattress Center
    • Mattress Sale
    • Shop Mattresses
    • Flip-able & 2-Sided
    • Heavy Duty Mattresses
    • Mattress Brands
    • Mattress Finder
  • Living Room
    • Sofas
    • Sectionals
    • Loveseats
    • Chairs
    • Recliners
    • Lift Chairs
    • Sleeper Sofas
    • Tables
    • Entertainment
    • Accents
  • Dining Room
    • Dining Tables
    • Chairs & Benches
    • Dining Storage
    • Home Decor
    • Dining Sets
  • Bedroom
    • Beds
    • Nightstands
    • Dressers
    • Chests
    • Home Decor
    • Mirrors
    • Bedroom Sets
  • Lift Chairs
  • Home Office
    • Desks
    • Office Chairs
    • Office Storage
    • Bookcases
    • Entertainment
    • Home Decor
  • Home Decor
  • Sleeper Sofas
  • Entertainment
    • Flip-able & 2-Sided Mattresses
  • Reclining Furniture
  • Clearance
  • Small Scale
  • Quick Ship
  • Current Sale
    • Current Sale
    • Mattress Sale
    • Clearance + Outlet
    • Shop All Clearance + Outlet
    • Financing & Payment Options
      • More Ways To Pay
  • Our Story
    • Our History
    • Why BILTRITE
    • Giving Back
    • Sunday Closed To Be With Family & Friends
    • Monday Showroom Closed
    • Brands We Carry
    • Low Price Guarantee
    • Why Aren’t Some Furniture Items Priced?
    • Why We Don’t Sell Online
    • We Don’t Skip Steps
    • Why Don’t We Sell Extended Warranties or Protection Plans?
    • Furniture Industry Associations
  • Design Center
    • FREE In-Store Design Services
    • Commercial Projects
    • To The Design Trade
  • Our Specialties
    • USA Made Furniture
    • Small Scale Furniture
    • Amish Made Furniture
    • Solid Wood Furniture
    • Heavy Duty Furniture & Mattresses
    • Come Apart Sofas & Sectionals
    • Flip-able & 2-Sided Mattresses
    • Senior Living Furniture and Mattresses
  • Delivery & Pick-Up
    • Delivery & Pick-Up
    • Where We Deliver
  • Reviews
  • Brands
  • Contact Us
    • Hours & Directions
    • Contact Us
    • Financing & Payment Options
      • More Ways To Pay
    • Service Request
    • Support Hub
    • Careers
    • FAQs
  • Wishlist
Sidebar

How Can We Help?

Call Us (click to call) View Current Sale Store Hours Store Directions
SHOP BILTRITE