New Hours, Same Wisconsin Tradition: Investing in Work-Life Balance

Celebrating 98 Years: A New Schedule to Serve You Better

Locally and family-owned since 1928, BILTRITE is proud to approach our 98th year of business. Our family’s 3rd and 4th Generations—along with our incredible team of dedicated employees—continue to build this business on a simple idea: treat your team like family, and they’ll treat your customers like family. In today’s 24/7 society, we believe it is good to be “old school” and genuinely invest in the well-being of our people. Because everyone deserves quality time with loved ones, we are strengthening our commitment to work-life balance by announcing new showroom hours effective the week of January 4th, 2026.

Under this new schedule, we will be open 5 days to shop Tuesdays through Saturdays for you to shop our affordable, better-quality furniture and mattresses. We will be closed on Sundays to allow our staff to be with family and friends, and closed on Mondays so our team can work hard behind the scenes managing inventory, in-home deliveries, and operations. This focused time allows us to handle the heavy lifting so we can give you our full attention when we reopen on Tuesdays. Thank you for choosing to buy from a Wisconsin tradition; we look forward to serving you!

Please note that we will be open select Holiday Mondays. Stay tuned for special announcements!