Prices and Models
Healthy Sleep Tips
2 Sided Mattresses
Hard To Find Mattresses
Heavy Duty
Innerspring Mattresses
Organic + Latex
Luxury + Hybrid
Memory Foam
Adjustable Bases


  • OVER 50 Models On Display – All USA Made & 100% Handmade Brand New Factory Fresh Mattresses!
  • FREE Same Or Next Day White Glove Delivery – On In Stock Mattress Only Purchases Of $499 Or More
  • FREE Removal Of Old Mattress – Old Bedding Donated To Charity (Donatable Condition)
  • FREE Heavy Duty Bed Frame On Select Sets
  • PICK-UP From Our On Site Warehouse
  • EXPERIENCED & Educated Sleep Specialists

SLEEP RITE AT BILTRITE SINCE 1928 in Greenfield, Metro Milwaukee, WI

Thank you for checking out our website. I am one of the other family members of BILTRITE & we are locally and family owned since 1928. We have over 50 models & 8 different brands that you can try in our store! We breath, eat, sleep mattresses & furniture.  We do the research for you and make it easy to buy from our vast-unique-wide selection in your price range. We offer FREE white glove delivery and removal on mattress only purchases of $499 or more & we offer free heavy duty bed frames on most models.  Not shipped to you in a box at your curb or door step. We even have a Casper (one the many latest “mattresses in the box” online mattress brands) on display for comparison to our models to show how our selection is better quality and for less. We have specialized bedding specialists with many years of experience who will help you make a good choice. Like we always say, buy local!


Randi K., 4th Generation

Real Mattress Sale Prices!

One Location Saves You Time & Money – Easy To Shop – Easy To Buy!

BILTRITE Beats Any Big Box Store, Chain Store, Department Store, Furniture Store, Mattress Store, Online Retailer Or Warehouse Club!

Guaranteed Lowest & Most Competitive Prices Since 1928!

Mattresses For Every Budget From A To Z.

8 Legitimate & Proven Brands, 50 Models, 500 Pieces In-Stock ­- factory fresh mattress & 100% Brand New Factory Fresh Mattresses!

Widest Selection Of Mattress Options, Not Just 1 Brand Or 1 Model To Pick From!

Hard to Find Double, 2-Sided, Reversible, Flip-Able Mattresses!

Our Experienced & Educated Mattress Specialists Will Help You Find A Comfortable Mattress At A Comfortable Price!

Unlike Our Competitors, It Is Your Choice to Buy A Mattress Pad But We Highly Recommend One!

Warranties Up to 10, 15 And 20 Years On Select Mattress Models.

Hard-To-Find Mattress + Box Spring Models – Click to learn more.

USA Made

BILTRITE’s first choice for value, quality and comfort is American made or USA Made furniture and mattresses. We carry one of Southeastern Wisconsin’s best selections of North American made furniture that are made in the USA and Canada.
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At BILTRITE Furniture we believe that to truly find the furniture that fits your home and lifestyle you need to come to our Store to SEE IT, FEEL IT, LOVE IT! Furniture is the third largest purchase consumers make after homes and vehicles. Purchasing furniture over the internet is not like buying a book via the internet. It is impossible to know the quality and value of any item by only viewing a picture. We want to insure that our customers purchase the right product the first time! Come visit our 60,000 square feet showroom and discover furniture and mattresses that are perfect for you. You’re local. We’re Local. So Buy Local!

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In order for us to allow our staff to enjoy more time with their families, we are closed on Sundays. We believe that by investing in the well-being of our staff and their families, we will see an increase in long-term staff that is knowledgeable and passionate about home furnishings and you. As a fourth generation family business, we know how hard it can be to find work-life balance. And with the latest additions to our family, we are excited to spend additional time together. We will be open some Sundays throughout the year for special events, such as holiday weekends, to better serve you. BILTRITE is important to every member of our family and family comes first.

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One new subscriber per month will win a $100 BILTRITE gift card