• OVER 50 Models On Display – All USA Made & 100% Handmade Brand New Factory Fresh Mattresses!
  • FREE Same Or Next Day White Glove Delivery – On In Stock Mattress Only Purchases Of $499 Or More
  • FREE Removal Of Old Mattress Must Be In Donatable Condition – Old Bedding Donated To Charity
  • FREE Heavy Duty Bed Frame On Select Sets
  • PICK-UP From Our On Site Warehouse
  • EXPERIENCED & Educated Sleep Specialists

SLEEP RITE AT BILTRITE SINCE 1928 in Greenfield, Metro Milwaukee, WI

Thank you for checking out our website. I am one of the other family members of BILTRITE & we are locally and family owned since 1928. We have over 50 models & 8 different brands that you can try in our store! We breath, eat, sleep mattresses & furniture.  We do the research for you and make it easy to buy from our vast-unique-wide selection in your price range. We offer FREE white glove delivery and removal on mattress only purchases of $499 or more & we offer free heavy duty bed frames on most models.  Not shipped to you in a box at your curb or door step. We even have a Casper (one the many latest “mattresses in the box” online mattress brands) on display for comparison to our models to show how our selection is better quality and for less. We have specialized bedding specialists with many years of experience who will help you make a good choice. Like we always say, buy local!
Randi K., 4th Generation


Waking up sore? Is your mattress 10 years old or older?

  • One Location Saves You Time & Money – Easy To Shop – Easy To Buy!

  • BILTRITE Beats Any Big Box Store, Chain Store, Furniture Store, Mattress Store, Department Store, Online Retailer Or Warehouse Club!

  • Guaranteed Lowest & Most Competitive Prices Since 1928!

  • Mattresses For Every Budget From A To Z.

  • 8 Legitimate & Proven Brands, 50 Models, 500 Pieces In-Stock ­- Factory Fresh Mattress & 100% Brand New Factory Fresh Mattresses!

  • Widest Selection Of Mattress Options, Not Just 1 Brand Or 1 Model To Pick From!

  • Hard to Find Double, 2-Sided, Reversible, Flip-Able Mattresses!
  • Our Experienced & Educated Mattress Specialists Will Help You Find A Comfortable Mattress At A Comfortable Price!

  • Unlike Our Competitors, It Is Your Choice to Buy A Mattress Pad But We Highly Recommend One!

  • Warranties Up to 10, 15 And 20 Years On Select Mattress Models.


Have one of our mattress specialist help you select a new mattress that best fits your needs!

  • All Mattress Sizes Available: Twin, Full, Queen & King. California King By Special Order Only.
  • 2-Sided, Flip-able, Reversible Mattresses – 24 Models On Display!

  • Natural Latex Mattresses – Ultimate Pressure Relief & Muscle Relaxation!
  • Split Full Box Springs & Foundations In-Stock.
  • Split Queen Box Springs & Foundations In-Stock.
  • Low And High Foundation Or Box Springs For Purchase, Sold Separately.
  • Heavy Duty USA Made Bed Frames Included On Select Models Or For Purchase, Sold Separately.
  • Twin & Full Extra Long (XL Mattresses And Foundations/Box Springs Are 80″ Long).
  • Waterbed Replacement Mattresses-Conversion To Innerspring Available Only On Select Models.
  • Power Lifestyle Adjustable Bases Available On Many Of Our Mattresses!

USA Made Furniture - BILTRITE of Milwaukee

USA Made

BILTRITE’s first choice for value, quality and comfort is American made or USA Made furniture and mattresses. We carry one of Southeastern Wisconsin’s best selections of North American made furniture for every room of your home.

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Small Scale Furniture - BILTRITE of Milwaukee

Small Scale

Small scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. We carry small scale options for every category and room in your home. Small Scale furniture is great for apartments, condos, small homes & senior living!
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Amish Made Furniture - BILTRITE of Milwaukee

Amish Made

BILTRITE offers Metro Milwaukee’s largest selection of real Amish made furniture, built to last a lifetime. We offer an Amish built choice for every room of your home including solid wood dining, bedroom, living room furniture and more!
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Real Solid Wood Furniture - BILTRITE of Milwaukee

Solid Wood

BILTRITE Furniture specializes in real solid wood furniture made in the USA including a large selection of Amish Made. When you buy furniture made with solid wood, the quality is better, the piece is stronger and the choices are yours!
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At BILTRITE Furniture we believe that to truly find the furniture that fits your home and lifestyle you need to come to our Store to SEE IT, FEEL IT, LOVE IT! Furniture is the third largest purchase consumers make after homes and vehicles. Purchasing furniture over the internet is not like buying a book via the internet. It is impossible to know the quality and value of any item by only viewing a picture. We want to insure that our customers purchase the right product the first time! Come visit our 60,000 square feet showroom and discover furniture and mattresses that are perfect for you. You’re local. We’re Local. So Buy Local!

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In order for us to allow our staff to enjoy more time with their families, we are closed on Sundays. We believe that by investing in the well-being of our staff and their families, we will see an increase in long-term staff that is knowledgeable and passionate about home furnishings and you. As a fourth generation family business, we know how hard it can be to find work-life balance. And with the latest additions to our family, we are excited to spend additional time together. We will be open some Sundays throughout the year for special events, such as holiday weekends, to better serve you. BILTRITE is important to every member of our family and family comes first.

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