We receive numerous requests for product prices online. For a variety of reasons including manufacturer restrictions, technical issues, and constant change, we are unable to quote prices online, by email or over the phone. When you visit our easy-to-shop 45,000 square foot showroom full of affordable, better quality furniture and mattresses, we will be glad to answer all of your questions - including pricing - to help you make the best buying decision for your family. We have always had a Low-Price Guarantee that insures you the best value!
Furniture is the third largest purchase consumers make after homes and vehicles. Purchasing furniture over the internet is not like buying a book via the internet. It is impossible to know the quality and value of any item by only viewing a picture. There is no way to sit on a sofa to see how it feels from your computer! For customers to make an intelligent and informed decision, they need to look, touch, feel and inspect the furniture. Also, photography does not accurately show the true color of wood, leather, and fabric. We want to ensure that customers purchase the right product for themselves. Additionally, the cost of shipping and possibility of damage can be extremely expensive. So, why do we maintain a website? It allows for customers, like you, to get a feel for our store and receive in-depth information about our products and services before you visit our showroom. It also allows you to contact us through email so we are able to assist in meeting your needs.
BILTRITE offers affordable, better quality furniture, leather and mattresses produced by manufacturers who offer warranties on their products. Manufacturing defects that occur within the warranty period will be covered unless the furniture has been abused or altered to void the warranty. Most protection plans can void the manufacturer's warranty and are unnecessary. All manufacturers of upholstered furniture state that the warranty on the fabric is voided if the fabric has had RAFT (Retailer Applied Fabric Treatment). In other words, if a store or a customer applies additional fabric protection on the furniture, it voids the warranty. This is because the manufacturers have found that such products cause premature wear, pilling, seam slippage and fading on the fabrics. Some stores sell protection plans and do not apply anything to the fabric because they know it will damage it. For example, microfibers resist stains because they have thousand thread-counts, and there is a backing that prevents liquid stains from penetrating the fabric. When microfibers are sprayed with fabric protection, the backing separates from the fabric and there is no longer stain protection. Also, as extended warranties and protection plans are offered through third parties, when a customer makes a claim, there are often many rules and exclusions which make it difficult, if not impossible, to collect on the claim. Sometimes the third-party insurer goes out of business and the warranty is unenforceable. We find that customers are better served by not purchasing these plans and saving their money. We do give each customer written information on the care of his or her wood, fabric, or leather furniture and mattresses. If there is an accident that occurs and your furniture needs service outside of the manufacturer's warranty, we will be happy to give you the name of an independent technician who can come to your home to address concerns, at your expense, which is often much less than the cost of the protection plans.

For every product we sell, we'll beat any legitimate price from a local store stocking the same item. After your purchase, if you find a lower price within 30 days, we'll refund 110% of the difference!

We even compete with the internet. *

*Must be under the same terms and conditions along with written verifiable proof.

The Item must be the exact same brand, model and materials along with the same services. Delivery must be under the exact same terms and conditions (delivery via common carrier, in a box, dropped off at doorstep vs “BRF's White Glove Delivery”, which includes preparation, inspection and set up in the home). This guarantee excludes floor samples, clearance and “as is” items. See store for details.


We accept MasterCard, Visa, American Express and Discover as long as the cardholder is present at the time of use.

Cash, personal checks (with valid ID) and BILTRITE gift certificates are also accepted.

Special financing options are available on our BILTRITE Credit Card to customers with approved credit through TD homeinspiration or Synchrony Financial Home. Subject to credit approval. Some restrictions may apply. Please ask for details.

BILTRITE requires a 10% deposit on in stock items and a 50% deposit is required on all special orders by cash, personal check (with valid ID) or credit card. Sales tax and delivery charge are collected at the time of purchase.

Gift Certificates may be purchased in any amount. Gift certificates are not redeemable for cash


Our sales are final, but our tradition of service continues. For sanitary and health reasons, all customers purchase brand new furniture and mattresses at the lowest price possible.


BILTRITE has a dedicated team of professionals to assist you should you have any questions on your purchase or have any service/warranty concerns. Our service department is OPEN Monday through Friday from 10:00am to 5:00pm and is OFF Saturday and Holidays. Sunday BILTRITE is closed to be with family. Alternatively, you can leave a message during non-service hours at 414-238-2020 or email them at info@biltritefurniture.com.


The STURDY ACT applies a safety standard to freestanding clothing storage units including dressers and chests, and some nightstands 27" or taller manufactured after September 2, 2023. As a result, there will be modifications including, but not limited to, shorter (3/4) extension slides, added weight to the piece, and/or an Interlock System. Due to the added weight, delivery is recommended for these items. When a manufacturer provides an "Anti-Tip" kit with instructions, you are solely responsible for its installation.

Dear Friend and Customer,

Our showroom is open Monday thru Saturday 10am to 6pm. We are OPEN with 2 ways to shop: IN-STORE or for more Personalized Shopping, Book an Appointment. Appointments are available, including After-Hours Options from 6pm to 7pm. Sunday closed to be with family. Please call us at 414-238-2020 to schedule an appointment or email us using the Contact Us Form.

We have 1000’s of items IN-STOCK including living room, bedroom, dining room, home office, home entertainment and more! 48 models of power lift chairs, 150 styles of recliners, over 60 mattress models on sale including including 36 flip-able styles + 500 mattresses IN-STOCK, and much, much more!

Buy Local. That’s important to our valued customers’ and us. Our family has been serving our customer’s home furnishing needs since 1928. We continue to provide affordable, better quality furniture and mattresses to families all over the Metro-Milwaukee area. We’re local, you’re local – it’s a relationship built on trust, one that we value more than anything.

Due to the continuing worldwide supply chain issues, trucking and labor shortages (from Covid-19), you may experience delays with an existing SPECIAL/CUSTOM ORDER with us. Delays are possible in addition to your ESTIMATED special order time frame that were given and initialed. Many furniture manufacturers and Amish builders do not have sophisticated communication systems that provide us with regular updates on the status or progress of an order. We do apologize for any unexpected delays. Our office will contact you just as soon as your merchandise arrives in our warehouse. And, if you still have any questions, then please email us on our contact us page and we will reply within 2 business days. Thank you for your business!