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Need Additional Information about this product? We are here to help. Please note that we are a Brick-and-Mortar Furniture and Mattress Retailer who ONLY sells and services Statewide Wisconsin and Northern Illinois.
Lancer Furniture Inc. opened its doors in March of 1969. We started in an old 3 story building on Main Street in Star, NC. Our Motto has always been simple, Give the most value possible for the consumers’ hard earned dollar. In the beginning the company President, Randy Deese, would drive a pickup truck two counties over every morning to pick up the supplies needed for the day. The vision was the same for everyone, from the President to the line workers; build a company and a product that will stand the test of time. Lancer survived economic downturns, natural disasters, and other challenges because of the qualities ingrained into the company culture by the original employees. We now manufacture our products in 3 modern plants that span well over 400,000 square feet. We cut and build our own frames with state of the art high speed digital cutting technology using only the best raw materials and vertical integration for quality assurance. Our foam fabrication plant tests all incoming foam for quality and then cuts to exact millimeter specifications. While We have never outgrown or felt the need to leave the small rural town of Star, we have grown in our size and knowledge of the furniture trade. We strive to use American materials to create American jobs.
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We have taken great care to provide you with information that is accurate and useful. Please notify us if you find an error and we will do our best to correct it. We ask that you contact us directly to confirm information about pricing, color, features, dimensions, availability and lead times.
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We are proud to offer affordable, better-quality furniture and mattresses to our customers. BILTRITE Furniture-Leather-Mattresses is a 4th generation family-owned & locally operated furniture store Milwaukee. We have been proudly serving the Metro-Milwaukee area since 1928. At BILTRITE, we beat the designer showrooms, Chicago stores, national chains, home furnishing, online retailers, and mattress chain stores in quality, price, and customer service. We have knowledgeable sales associates and 4th generations of know-how with over 400 years of sales experience. Our specialties include affordable, quality furniture and mattresses, mostly USA and Amish made and better-quality imported furniture. We have a huge in-stock selection of furniture and mattresses in our furniture store in the Milwaukee area.
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