We’re excited for you to visit our Lake Geneva furniture store for a unique shopping experience. It is full of inspiration for your home! You’ll find furniture that is all about quality and comfort, at unbeatable prices. Our furniture store in Lake Geneva boasts an entirely home-focused product selection. So, you’ll be able to make every room in your home, uniquely *yours*. We source every piece in our collection of home furniture from leading brands. Therefore, you should rest assured that you will enjoy long-lasting décor when you buy with us. At our Lake Geneva furniture store, you’ll find a wide range of beds and sofas on display. Come and feel it in real life. You can’t check the quality of a furniture piece online no matter how much you zoom in. So, visit us today and check out our wide range of furniture collections including pieces for every home on every budget. However, we are so much more than just furniture! You’ll love our customer services. Our friendly experienced staff can help you make your dream home come to life. Whether you’re looking for large-scale furniture or small and compact pieces. Our Lake Geneva furniture store brings you an incredible selection of home “must-haves”. You’ll find everything in line with the latest interior trends. Find everything from sofas and sectionals to beds and mattresses. Style your home according to your preferences. Turn your home into a haven.

Our Specialties

Including Affordable Better Quality Furniture & Mattresses
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Mattress Store Milwaukee

BILTRITE Mattress Center

We know that better nights mean better days. It is our mission to directly improve the quality of our customer’s lives by custom fitting them to the mattresses set that best suits them. Our focus is not selling the most expensive mattresses – it’s selling the right mattresses.


Browse By Room

Living Room (521)

Bedroom (450)

Dining Room (240)

Home Office (122)

Home Entertainment (48)

Home Decor (245)

Mattresses (165)

Clearance (130)


BILTRITE Furniture


We are proud to offer affordable, better-quality furniture and mattresses to our customers. BILTRITE Furniture-Leather-Mattresses is a 4th generation family-owned & locally operated furniture store Milwaukee. We have been proudly serving the Metro-Milwaukee area since 1928. At BILTRITE, we beat the designer showrooms, Chicago stores, national chains, home furnishing, online retailers, and mattress chain stores in quality, price, and customer service. We have knowledgeable sales associates and 4th generations of know-how with over 400 years of sales experience. Our specialties include affordable, quality furniture and mattresses, mostly USA and Amish made and better-quality imported furniture. We have a huge in-stock selection of furniture and mattresses in our furniture store in the Milwaukee area.

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