Locally & Family Owned Since 1928 


At BILTRITE, we’ve built our furniture specialties around your needs since 1928! Locally & Family owned for 4 generations with hands on family members, our specialties include affordable better-quality furniture and mattresses and a large selection of USA and Amish made furniture including Small Scale Furniture. We have knowledgeable, experienced sales associates, personal service, in store design services and a huge selection of furniture for every room of your home along with competitive pricing!

You’re Local. We’re Local. So, Buy Local!


At BILTRITE, we pride ourselves with our real legitimate sale prices! You can buy with confidence with our honest sale pricing backed up with our low-price guarantee. You will not find fake 30-70% off inflated retail prices, just low sale prices throughout our store! As a member of a $2 Billion National Furniture and Mattress Buying group with 350 stores across the USA, we are able to buy for less and pass the savings onto our customers while still being an independent, locally & family owned store. One location will definitely save you money and offer you the best personal service from our family and caring employees!


For every product we sell, we’ll beat any legitimate price from a local store stocking the same item. After your purchase, if you find a lower price within 30 days, we’ll refund 110% of the difference! We even compete with the internet. See store for details. (Must be under the same terms and conditions along with written verifiable proof). The Item must be the exact same brand, model and materials along with same services. Delivery must be under the exact same terms and conditions (delivery via common carrier, in a box, dropped off at door step vs “BRF’s White Glove Delivery”, which includes preparation, inspection and set up in the home). This guarantee excludes floor samples, clearance and “as is” items. See store for details.


Our affordable better quality furniture includes solid wood USA and Amish made pieces, custom-made leather and living room furniture (including eight way hand tied furniture by several American made companies) as well as better quality imported furniture. All of our mattresses are USA Made and brand new!


We carry one of Southeastern Wisconsin’s best selections of North American made furniture including many pieces that are made in the USA and Canada. Our showroom features Amish products in every category.


Small Scale Furniture is our niche. Small-scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. Our family has been a part of the community for four generations, so we understand the room sizes of Milwaukee apartments, condos, small homes and senior living residences. We have the largest selection of small scale furniture in Southeastern Wisconsin. We have many pieces in stock for quick delivery or pickup, or we are happy to special order the furniture you want. Come check out our vast small-scale department today!


Amish Made Dining: Over 23 Distinct Sets on Display, 1000’s of Possibilities in Any Style!

BILTRITE offers Metro Milwaukee’s largest selection of Amish made furniture that is built to last a lifetime. We offer an Amish built choice in every room of your home including solid wood dining, bedroom (adult, baby and youth) and living room furniture including solid wood frame sofas, both reclining and stationary, Morris chairs, occasional tables, home entertainment stands, glider rockers, wood rockers and cedar chests.

Click here for more Amish Made Furniture


We appreciate your individuality at BILTRITE, so we will special order furniture to fit your specific style and needs. Special orders can include your choice of fabric, leather, wood, hardware, finish, color or size and we still offer you a legitimate sale price! Most special orders take approximately one to three months to arrive depending on the builder or manufacturer.


Are you unsure where to put your new furniture, or how to coordinate it with your existing pieces, flooring and paint? Bring your floor plan, swatches and photos to our staff and they will be happy to help you, either in our showroom or with the use of our Room Planner before your next visit!


We can deliver furniture to small areas that other stores cannot. Many of our sofas, loveseats, sectionals and reclining options can come apart for easy delivery (there is an additional fee for stationary styles). These pieces are great for attics, basements, second floors, narrow spaces and tight delivery situations. Many styles are available in your choice of fabric, leather and color by special order. However, we do stock my come apart styles if you need immediate delivery or pick up (preparation of 1-2 days).

If you are not sure if the furniture you purchased will fit in your home, we will come to measure, at no charge, before your delivery. Please set up an appointment at the time of purchase.

USA Made Furniture - BILTRITE of Milwaukee

USA Made

BILTRITE’s first choice for value, quality and comfort is American made or USA Made furniture and mattresses. We carry one of Southeastern Wisconsin’s best selections of North American made furniture that are made in the USA and Canada.
Small Scale Furniture - BILTRITE of Milwaukee

Small Scale

Small scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. We carry small scale options for every category and room in your home. Small Scale furniture is perfect for apartments, condos, small homes & senior living!
Amish Made Furniture - BILTRITE of Milwaukee

Amish Made

BILTRITE offers Metro Milwaukee’s largest selection of real Amish made furniture, built to last a lifetime. We offer an Amish built choice for every room of your home including solid wood dining, bedroom, and living room furniture.
Real Solid Wood Furniture - BILTRITE of Milwaukee

Solid Wood

BILTRITE Furniture specializes in real solid wood furniture made in the USA including a large selection of Amish Made. When you buy furniture made with solid wood, the quality is better, the piece is stronger and the choices are yours!

At BILTRITE Furniture we believe that to truly find the furniture that fits your home and lifestyle you need to come to our Store to SEE IT, FEEL IT, LOVE IT! Furniture is the third largest purchase consumers make after homes and vehicles. Purchasing furniture over the internet is not like buying a book via the internet. It is impossible to know the quality and value of any item by only viewing a picture. We want to insure that our customers purchase the right product the first time! Come visit our 60,000 square feet showroom and discover furniture and mattresses that are perfect for you. You’re local. We’re Local. So Buy Local!

In order for us to allow our staff to enjoy more time with their families, we are closed on Sundays. We believe that by investing in the well-being of our staff and their families, we will see an increase in long-term staff that is knowledgeable and passionate about home furnishings and you. As a fourth generation family business, we know how hard it can be to find work-life balance. And with the latest additions to our family, we are excited to spend additional time together. We will be open some Sundays throughout the year for special events, such as holiday weekends, to better serve you. BILTRITE is important to every member of our family and family comes first.

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