Frequently Asked Questions


We receive numerous requests for product prices over the internet. For a variety of reasons including manufacturer restrictions, technical issues, and constant change, we are unable to quote prices online, by email or over the phone. When you visit our easy-to-shop 65,000 square foot showroom full of affordable better quality furniture and mattresses, we will be glad to answer all of your questions – including pricing – to help you make the best buying decision for your family. We have always had a Low Price Guarantee that insures you the best value!


Furniture is the third largest purchase consumers make after homes and vehicles. Purchasing furniture over the internet is not like buying a book via the internet. It is impossible to know the quality and value of any item by only viewing a picture. There is no way to sit on a sofa to see how it feels on your computer! For customers to make an intelligent and informed decision, they need to look, touch, feel and inspect the furniture. Also, photography does not accurately show the true color of wood, leather, and fabric. We want to insure that customers purchase the right product for themselves. Additionally, the cost of shipping and possibility of damage can be extremely expensive.

So, then why do we maintain a website? It allows for customers, like you, to get a feel for our store and receive in depth information about our products and services before you visit our showroom. It also allows you to contact us through e-mail so we are able to assist in meeting your needs.


BILTRITE offers affordable, better quality furniture, leather and mattresses produced by manufacturers who offer warranties on their products. Manufacturing defects that occur within the warranty period will be covered unless the furniture has been abused or altered to void the warranty.

Most protection plans can actually void the manufacturer’s warranty and are unnecessary. All manufacturers of upholstered furniture state that the warranty on the fabric is voided if the fabric has had RAFT (Retailer Applied Fabric Treatment). In other words, if a store or a customer applies additional fabric protection on the furniture, it voids the warranty. This is because the manufacturers have found that such products cause premature wear, pilling, seam slippage and fading on the fabrics. Some stores sell protection plans and do not apply anything to the fabric because they know it will damage it. For example, microfibers resist stains because they have thousand thread-counts, and there is a backing that prevents liquid stains from penetrating the fabric. When microfibers are sprayed with fabric protection, the backing separates from the fabric and there is no longer stain protection. Also, as extended warranties and protection plans are offered through third parties, when a customer makes a claim, there are often many rules and exclusions which make it difficult, if not impossible, to collect on the claim. Sometimes the third party insurer goes out of business and the warranty is unenforceable. We find that customers are better served by not purchasing these plans and saving their money.

We do give each customer written information on the care of his or her wood, fabric, or leather furniture and mattresses. If there is an accident that occurs and your furniture needs service outside of the manufacturer’s warranty, we will be happy to give you the name of an independent technician who can come to your home to address concerns, at your expense, which is often much less than the cost of the protection plans.


For every product we sell, we’ll beat any legitimate price from a local store stocking the same item. After your purchase, if you find a lower price within 30 days, we’ll refund 110% of the difference!

We even compete with the internet.*

*Must be under the same terms and conditions along with written verifiable proof.

The Item must be the exact same brand, model and materials along with same services. Delivery must be under the exact same terms and conditions (delivery via common carrier, in a box, dropped off at door step vs “BRF’s White Glove Delivery”, which includes preparation, inspection and set up in the home). This guarantee excludes floor samples, clearance and “as is” items. See store for details.


We accept MasterCard, Visa, American Express and Discover as long as the cardholder is present at the time of use.

Cash, personal checks (with valid ID) and BILTRITE gift certificates are also accepted.

Special financing options are available on our BILTRITE Credit Card to customers with approved credit through TD homeinspiration, Synchrony Financial Home or Wells Fargo. Subject to credit approval. Some restrictions may apply. Please ask for details.

BILTRITE requires a 10% deposit on in stock items and a 50% deposit is required on all special orders by cash, personal check (with valid ID) or credit card. Sales tax and delivery charge collected at time of purchase.

Gift Certificates may be purchased in any amount. Gift certificates are not redeemable for cash.


Click here for delivery/pick up info


Our sales are final but our tradition of service continues. For sanitary and health reasons, all customers purchase brand new furniture and mattresses at the lowest price possible.


BILTRITE has a dedicated team of professionals to assist you should you have any questions on your purchase or have any service/warranty concerns. Our service department is OPEN Monday through Friday from 10:00am to 5:00pm and is OFF on the Weekends and Holidays.  Alternatively, you can leave a message during non-service hours at 414-238-2020 or email them at

USA Made Furniture - BILTRITE of Milwaukee

USA Made

BILTRITE’s first choice for value, quality and comfort is American made or USA Made furniture and mattresses. We carry one of Southeastern Wisconsin’s best selections of North American made furniture that are made in the USA and Canada.

Small Scale Furniture - BILTRITE of Milwaukee

Small Scale

Small scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. We carry small scale options for every category and room in your home. Small Scale furniture is perfect for apartments, condos, small homes & senior living!

Amish Made Furniture - BILTRITE of Milwaukee

Amish Made

BILTRITE offers Metro Milwaukee’s largest selection of real Amish made furniture, built to last a lifetime. We offer an Amish built choice for every room of your home including solid wood dining, bedroom, and living room furniture.

Real Solid Wood Furniture - BILTRITE of Milwaukee

Solid Wood

BILTRITE Furniture specializes in real solid wood furniture made in the USA including a large selection of Amish Made. When you buy furniture made with solid wood, the quality is better, the piece is stronger and the choices are yours!

At BILTRITE Furniture we believe that to truly find the furniture that fits your home and lifestyle you need to come to our Store to SEE IT, FEEL IT, LOVE IT! Furniture is the third largest purchase consumers make after homes and vehicles. Purchasing furniture over the internet is not like buying a book via the internet. It is impossible to know the quality and value of any item by only viewing a picture. We want to insure that our customers purchase the right product the first time! Come visit our 60,000 square feet showroom and discover furniture and mattresses that are perfect for you. You’re local. We’re Local. So Buy Local!

In order for us to allow our staff to enjoy more time with their families, we are closed on Sundays. We believe that by investing in the well-being of our staff and their families, we will see an increase in long-term staff that is knowledgeable and passionate about home furnishings and you. As a fourth generation family business, we know how hard it can be to find work-life balance. And with the latest additions to our family, we are excited to spend additional time together. We will be open some Sundays throughout the year for special events, such as holiday weekends, to better serve you. BILTRITE is important to every member of our family and family comes first.

One new subscriber per month will win a $100 BILTRITE gift card

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