5430 W. Layton Avenue, Greenfield, WI 53220
Easy access from I-894. Use either 60th St. or Loomis Rd. exit.


on most sofas, recliners, chairs and mattresses! See store for details (excludes special orders).


FREE Same or Next Day White-Glove Delivery on In Stock Mattress Only Purchases Over $499

Within Milwaukee, Kenosha, Ozaukee, Racine, Washington and Waukesha counties. Statewide and Northern Illinois delivery is available at an additional charge on all items.

We offer a Full Service White Glove Delivery on all items you purchase with a small nominal charge to cover the cost of delivery.

  • We Don’t Skip Steps unlike our competitors including online retailers!
  • Our deliveries are made by a professional, full-service delivery company.
  • Deliveries also include set up in your home.
  • All items are un-boxed or unwrapped in our store so our professional technicians can properly inspect them BEFORE we deliver to your home.

The room must be empty and ready to accept delivery before our crew arrives. Please remove any hanging pictures, existing furniture or other items in the path of the delivery men. Even for a tip, the delivery men cannot move any existing items; the insurance company will only bond them to move furniture that was purchased at BILTRITE, with the exception of mattresses, recliners, and chairs only if noted on your order.

It is your responsibility to remove old furniture, as we do not move or haul the existing furniture except for donatable mattresses and recliners/chairs if stamped on your sales order (no stains, rips, tears or protruding metal, or any actual/potential health hazards). We can provide a list of charities in the area and many of them will pick up old furniture items for donation. It is also your responsibility to protect your flooring or carpet from scratches, damage or stains during delivery. Please note – if the weather is inclement, it is your responsibility to shovel a path and salt for our delivery staff before they arrive. The delivery staff are not allowed to take off their shoes for any reason, and cannot put on booties for safety and insurance reasons.

Call 414-238-2020 to schedule your delivery.

Click Here For Delivery Areas


Our large warehouse is conveniently connected to our showroom, allowing for pick up of in-stock mattresses and furniture (preparation of 1-2 days), this does not apply to special orders. We have over 500 mattresses-in-stock, as well as a large selection of furniture from every category. You may also buy selected floor models. For your convenience, we schedule pick ups during store hours! Be sure to bring along blankets and tie downs as all furniture picked up is open and out of the box so we can inspect it before you take it home with you.

  • We don’t Skip Steps unlike our competitors including online retailers!
  • All items are un-boxed or unwrapped in our store so our professional technicians can properly inspect them BEFORE your pick up.
  • Wood pieces are open & out of the box.
  • Mattresses and upholstery are wrapped in plastic.
  • Recliners are open & out of the box.
  • All Floor Models are open & unwrapped.
  • Most upholstery from the warehouse is wrapped in plastic.
  • Smith Bros is covered with an unsecured piece of light plastic.

Call 414-238-2020 to schedule an appointment. Pick ups must be scheduled 2 business days in advance.


We want to insure that our customers purchase is perfect the first time they get it. We do not send any furniture from our store in a box. Everything is assembled and we save you time by checking that all parts are there and the pieces are in good shape, so all you have to do is take your new furniture home and enjoy.

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USA Made Furniture - BILTRITE of Milwaukee

USA Made

BILTRITE’s first choice for value, quality and comfort is American made or USA Made furniture and mattresses. We carry one of Southeastern Wisconsin’s best selections of North American made furniture that are made in the USA and Canada.
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Small Scale Furniture - BILTRITE of Milwaukee

Small Scale

Small scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. We carry small scale options for every category and room in your home. Small Scale furniture is perfect for apartments, condos, small homes & senior living!
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Amish Made Furniture - BILTRITE of Milwaukee

Amish Made

BILTRITE offers Metro Milwaukee’s largest selection of real Amish made furniture, built to last a lifetime. We offer an Amish built choice for every room of your home including solid wood dining, bedroom, and living room furniture.
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Real Solid Wood Furniture - BILTRITE of Milwaukee

Solid Wood

BILTRITE Furniture specializes in real solid wood furniture made in the USA including a large selection of Amish Made. When you buy furniture made with solid wood, the quality is better, the piece is stronger and the choices are yours!
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At BILTRITE Furniture we believe that to truly find the furniture that fits your home and lifestyle you need to come to our Store to SEE IT, FEEL IT, LOVE IT! Furniture is the third largest purchase consumers make after homes and vehicles. Purchasing furniture over the internet is not like buying a book via the internet. It is impossible to know the quality and value of any item by only viewing a picture. We want to insure that our customers purchase the right product the first time! Come visit our 60,000 square feet showroom and discover furniture and mattresses that are perfect for you. You’re local. We’re Local. So Buy Local!

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In order for us to allow our staff to enjoy more time with their families, we are closed on Sundays. We believe that by investing in the well-being of our staff and their families, we will see an increase in long-term staff that is knowledgeable and passionate about home furnishings and you. As a fourth generation family business, we know how hard it can be to find work-life balance. And with the latest additions to our family, we are excited to spend additional time together. We will be open some Sundays throughout the year for special events, such as holiday weekends, to better serve you. BILTRITE is important to every member of our family and family comes first.

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