Store Location

5430 West Layton Avenue, Greenfield, WI 53220
Easy access from I-894. Use either 60th St. or Loomis Rd. exit.

Call Us

Phone: 414-238-2020



Monday thru Saturday 10am to 6pm

10am to 12pm Private Appointments & For Seniors

12pm to 6pm  Showroom Open & Appointments Recommended



For 2020-Black Friday Weekend November 29th and New Year’s Weekend December 27th.


For 2020, we will be closed for our annual Storewide Summer Vacation Sunday, June 28th thru Sunday, July 5th, Thanksgiving Day and for Christmas Eve and Christmas Day.

New Year’s Day, Memorial Day, Labor Day, Thanksgiving Eve and Black Friday.

Ask An Expert

Dear Friend and Customer,

We are here for you-we are NOW OPEN with 3 ways to shop: in-store, by private appointment or by phone! We are available Monday thru Saturday. 10am to 12pm are for private appointments and for seniors. From 12pm to 6pm, our showroom is open and appointments are recommended. Please call us at 414-238-2020 to schedule an appointment, place a phone order or for more information.

We have the essentials! Lift chairs, recliners, mattresses (including 30 flip-able models), desks and more!

We are being safe and are practicing social distancing. We are welcoming you back into our store with limited capacity for your safety and ours. If you are feeling ill, have a fever or a cough, please stay home. There are some restrictions as to how many customers we can have shopping at one time, so to ensure that your shopping experience is as smooth as possible, we would recommend that you make an appointment and we will accommodate walk-ins as we can.

As a member of the community for more than 92 years, the health and wellness of our customers & team is of the utmost importance to us. Therefore, we are requiring that anyone age 5 and older must wear a face mask inside the store. If you do not have a mask, one will be provided for your use. Thank you!

Buy Local.  That’s important to our valued customers and us. Our family has been serving our customer’s home furnishing needs since 1928. And we continue to provide affordable, better quality furniture and mattresses to families all over the Metro-Milwaukee area. We’re local, you’re local – it’s a relationship built on trust, one that we value more than anything.

We apologize for any inconvenience this may cause if you currently have an existing sales order with us. Please note that your merchandise is either in our warehouse or on order from our manufacturer or builder, and we will be sure to be in contact with you regarding your delivery or pick up or update you on the status of your special order (please note there could be possible delays). Your patience and understanding is greatly appreciated.

At BILTRITE Furniture we’re always listening. Fill out the form below and tell us how we can help you.

*  For any Service/Warranty questions: Please note that our customer service team is available with limited hours during Covid-19. We appreciate your understanding and patience. Thank you.

Email Us

Complete the form below and we will contact you within 48 hours.

Please note-our service department is available with limited hours due to Covid-19.  BILTRITE’S dedicated team of professionals will be able to properly assist you should you have any questions on your purchase or have any service/warranty. We appreciate your patience and understanding during this time.

Please note that we only service Wisconsin and Northern Illinois.

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USA Made Furniture - BILTRITE of Milwaukee

USA Made

BILTRITE’s first choice for value, quality and comfort is American made or USA Made furniture and mattresses. We carry one of Southeastern Wisconsin’s best selections of North American made furniture that are made in the USA and Canada.
Small Scale Furniture - BILTRITE of Milwaukee

Small Scale

Small scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. We carry small scale options for every category and room in your home. Small Scale furniture is perfect for apartments, condos, small homes & senior living!
Amish Made Furniture - BILTRITE of Milwaukee

Amish Made

BILTRITE offers Metro Milwaukee’s largest selection of real Amish made furniture, built to last a lifetime. We offer an Amish built choice for every room of your home including solid wood dining, bedroom, and living room furniture.
Real Solid Wood Furniture - BILTRITE of Milwaukee

Solid Wood

BILTRITE Furniture specializes in real solid wood furniture made in the USA including a large selection of Amish Made. When you buy furniture made with solid wood, the quality is better, the piece is stronger and the choices are yours!

At BILTRITE Furniture we believe that to truly find the furniture that fits your home and lifestyle you need to come to our Store to SEE IT, FEEL IT, LOVE IT! Furniture is the third largest purchase consumers make after homes and vehicles. Purchasing furniture over the internet is not like buying a book via the internet. It is impossible to know the quality and value of any item by only viewing a picture. We want to insure that our customers purchase the right product the first time! Come visit our 60,000 square feet showroom and discover furniture and mattresses that are perfect for you. You’re local. We’re Local. So Buy Local!

In order for us to allow our staff to enjoy more time with their families, we are closed on Sundays. We believe that by investing in the well-being of our staff and their families, we will see an increase in long-term staff that is knowledgeable and passionate about home furnishings and you. As a fourth generation family business, we know how hard it can be to find work-life balance. And with the latest additions to our family, we are excited to spend additional time together. We will be open some Sundays throughout the year for special events, such as holiday weekends, to better serve you. BILTRITE is important to every member of our family and family comes first.

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We’ll randomly pick one new subscriber every month to win a $100 BILTRITE gift card.

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