BILTRITE Furniture-Leather-Mattresses is a 4th generation family owned & locally operated business that has been proudly serving the Metro-Milwaukee area since 1928. At BILTRITE, we beat the designer showrooms, Chicago stores, national chains, home furnishing and online retailers and mattress chain stores in quality, price and personal service with knowledgeable sales associates and 4th generation know-how with over 400 years of sales experience. Our specialties include affordable, better quality furniture and mattresses, mostly USA and Amish made. We have a huge in stock selection as well as affordable custom options with your choice of fabric, leather, wood, finish and hardware. We also offer a huge selection of hard to find flip-able, two-sided mattressesAs Metro Milwaukee’s small scale specialists, we have a large selection of small scale furniture great for every room in your apartment, condo, small home, senior living residence and more!


BILTRITE's Low Price Guarantee for Milwaukee Furniture

For every product we sell, we’ll beat any legitimate price from a local store stocking the same item. After your purchase, if you find a lower price within 30 days, we’ll refund 110% of the difference!
We even compete with the internet.*

*Must be under the same terms and conditions along with written verifiable proof.

The Item must be the exact same brand, model and materials along with same services. Delivery must be under the exact same terms and conditions (delivery via common carrier, in a box, dropped off at door step vs “BRF’s White Glove Delivery”, which includes preparation, inspection and set up in the home). This guarantee excludes floor samples, clearance and “as is” items. See store for details.

NO SURPRISES! Because We Don’t Skip Steps

What does this mean?

All furniture pieces are opened, inspected and assembled (if necessary) by our in-store technicians before delivery or pick-up. No items leave our store in a box which saves you time and prevents the possible unknown concerns of missing parts, damage and the challenge of assembling furniture. This ensures that you will receive your brand, new furniture in good condition and all you have to do is enjoy it! NO SURPRISES!

Our Partners & Sponsorships

In order for us to allow our staff to enjoy more time with their families, we are closed on Sundays. We believe that by investing in the well-being of our staff and their families, we will see an increase in long-term staff that is knowledgeable and passionate about home furnishings.

As a fourth generation family business, we know how hard it can be to find a work-life balance. And with the latest additions to our family, my son, Jordan and my daughter, Sloan, and their cousin, Simon, we are excited to spend additional time together. BILTRITE is important to every member of our family, but we are a family-owned business: family comes first.

We will be open some (4-5) Sundays throughout the year for special events, such as holiday weekends, to better serve you.

We THANK YOU for supporting our new hours of operation, and we know that you will appreciate a happier, more well-rested staff Monday through Saturday.

From our family to yours, thank you for choosing BILTRITE!

Randi K. – 4th Generation

1928: BILTRITE Furniture is founded by Irwin Kerns as an upholstery shop on 3rd and Garfield in Milwaukee. This location sold custom-made sofas for $1000 and created BILTRITE’s reputation for better quality furniture that has carried on for four generations. While BILTRITE no longer builds its own furniture, the furniture now sold at BILTRITE comes from brand name companies, the vast majority of which are manufactured in the USA and Canada.

1929: Irwin Kerns and his wife Frieda give birth to their daughter, Claire. The Great Depression hits the country, but BILTRITE finds a way to grow by developing its business plan of selling quality furniture with value, selection, and service at the lowest price to stay in business. Eighty three years later, BILTRITE has weathered through many changes in the economy by following this same plan and is the oldest family furniture store in Milwaukee.

1948: BILTRITE moves to 723 West Mitchell Street.

1950: Mort K. marries Claire K. and begins to work at BILTRITE.

1964: Marty K., Mort K. and Claire K.’s son, begins to help out on weekends.

1977: Marty K. marries Gail K. and she becomes a part of the third generation of BILTRITE.

1987: Maureen K., Marty K.’s sister, leaves her law practice to join her brother and father as they begin to expand on Mitchell Street.

1989: BILTRITE acquires an additional building on Mitchell Street and remodels to connect four buildings, including the old Park movie theater and the A & P, as one large, multi-level store.

1994: BILTRITE becomes a founding member of Furniture 1st, a billion dollar buying group that helps independent retailers across the country pass savings onto consumers as well as compete with national chains.

2001: Randi K., 4th Generation, graduates from High Point University in North Carolina with a Bachelor’s Degree in Interior Design and a minor in Art. High Point University is the only college in the country that offers a Home Furnishings Program connected to the furniture industry. She returns to Milwaukee to rejoin the family business.

2004: Brad K., 4th Generation, graduates from High Point University with Bachelors’ Degrees in Home Furnishings Marketing, Home Furnishings Management and Business Administration. He returns to Milwaukee to rejoin the family business.

2005: BILTRITE purchases land in Greenfield to build a new facility.

2006: BILTRITE relocates to the new 65,000 sq. ft. location, and Randi K. becomes BILTRITE’s spokesperson.

2008: BILTRITE celebrates their 80th Anniversary.

2009: BILTRITE begins to carry Amish furniture made in Holmes County, Ohio, which is home of the largest Amish population in the country.

2011: BILTRITE celebrates their 5th year in the new Greenfield location.

2012: BILTRITE is honored at the Better Business Bureau’s 100th anniversary celebration at the Harley-Davidson Museum.

2013: BILTRITE celebrates their 85th year in business and 7th year in the new location in Greenfield in March. In October, BILTRITE Furniture adds a new generation to its family when Randi, 4th Generation Family Member, welcomed, Jordan, BILTRITE’s 5th Generation Family Member.

2014: Mort K., a 2nd Generation Family Member passed away at the age of 85. He helped to transform BILTRITE into the store that it is today. Sarah K., a 4th Generation Family member joined our sales team. We also welcomed our store mascot, Kugel!

2015: BILTRITE sends members of our sales team to visit our Amish builders in Holmes County, OH to get on site training for our Amish Made furniture.

2016: BILTRITE celebrates 10 successful years in our Greenfield location. In March, BILTRITE Furniture adds a new generation to its family when Brad and Sarah, 4th Generation Family Members, welcomed, Simon, BILTRITE’s 5th Generation Family Member and in October BILTRITE sets new store hours with Sunday closed to be with family!

2017: BILTRITE wins BEST FURNITURE AND BEST MATTRESS STORE for Shepherd Express’s Best of Milwaukee, A-List and JSOnline’s Top Choice Awards. BILTRITE updates their showroom with adding rustic modern reclaimed walls near the entrance and fresh new paint colors throughout store. The  new store hours of Sunday closed to be with family is working and many new and old customers are coming to our store because our new friendly family store hours.

2018: BILTRITE celebrates 90 years in business and 4th generation Randi K. is recognized as a leader as a member of the 40 under 40 classes for the Milwaukee Business Journal, Home Furnishings Business and Home Furnishings Now! In October, BILTRITE Furniture adds a new generation to its family when Randi, 4th Generation Family Member, welcomed, Sloan, BILTRITE’s 5th Generation Family Member. BILTRITE wins BEST FURNITURE AND BEST MATTRESS STORE for Shepherd Express’s Best of Milwaukee and JSOnline’s Top Choice Awards.

The BILTRITE Family and their employees are dedicated to having a positive impact on the Greater Milwaukee Area, particularly the Greenfield community in which the store is now located.

BILTRITE has contributed gift certificates to charitable raffles for numerous schools, volunteer organizations and religious institutions. BILTRITE also employs members of the Grand Avenue Club and makes direct financial contributions to organizations including:

United Way of Greater Milwaukee, Boys and Girls Club of Greater Milwaukee, Grand Avenue Club Milwaukee, Homeless Veterans Initiative, Susan G. Komen For The Cure Southeast Wisconsin, Dan Jensen Family Festival, City of Greenfield 50th Anniversary, Greenfield Police Dept. Special Victim Interview Room- Furnishings Donated, Greenfield Police K9 Unit, Greenfield High School Booster Club, The New Greenfield Library- Home Furnishings Section donated by BILTRITE, Local Churches, Non-Profits,  and many many more!

September 30, 2015 – Thank you Jerry for accepting this award from Mayor Tom Barrett for our continuing support of the Grand Avenue Club Employment program. The Grand Avenue Club is a non profit organization that helps individuals with mental illness to find employment. Jerry is a member of GAC and has been our head custodian since 2009!

Why BILTRITE? Why Not!

Why BILTRITE? We’ve built our specialties around your needs since 1928! Locally & Family owned for 4 generations with hands on family members, our specialties include affordable better quality furniture and mattresses and a large selection of USA and Amish made furniture including Small Scale Furniture. We have knowledgeable, experienced sales associates, personal service, in store design services and a huge selection of furniture for every room of your home along with competitive pricing!

Looking for more info about Why You Should Buy From BILTRITE?

USA Made Furniture - BILTRITE of Milwaukee

USA Made

BILTRITE’s first choice for value, quality and comfort is American made or USA Made furniture and mattresses. We carry one of Southeastern Wisconsin’s best selections of North American made furniture that are made in the USA and Canada.

Small Scale Furniture - BILTRITE of Milwaukee

Small Scale

Small scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. We carry small scale options for every category and room in your home. Small Scale furniture is perfect for apartments, condos, small homes & senior living!
Amish Made Furniture - BILTRITE of Milwaukee

Amish Made

BILTRITE offers Metro Milwaukee’s largest selection of real Amish made furniture, built to last a lifetime. We offer an Amish built choice for every room of your home including solid wood dining, bedroom, and living room furniture.
Real Solid Wood Furniture - BILTRITE of Milwaukee

Solid Wood

BILTRITE Furniture specializes in real solid wood furniture made in the USA including a large selection of Amish Made. When you buy furniture made with solid wood, the quality is better, the piece is stronger and the choices are yours!

Sign up for our newsletter to receive our latest sales and specials.
We’ll randomly pick one new subscriber every month to win a $100 BILTRITE gift card.

  • This field is for validation purposes and should be left unchanged.