BILTRITE Furniture is a 4th generation family owned and locally operated business that has been proudly serving the Metro-Milwaukee area since 1928. At BILTRITE, we beat the big box stores, department stores, mattress chain stores and online retailers in quality, price and personal service with knowledgeable sales associates and fourth generation expertise.

Our specialties include affordable better quality furniture and mattresses, most of which are USA and Amish made pieces. As Metro Milwaukee’s small scale specialists, we have a large selection of small scale furniture great for every room in your apartment, condo, small home, senior living residence and more!

WE DON’T SKIP STEPS

Furniture is the third largest purchase consumers make after homes and vehicles. We want to insure that our customers purchase is perfect the first time they get it. We do not send any furniture from our store in a box. Everything is assembled and we save you time by checking that all parts are there and the pieces are in good shape, so all you have to do is take your new furniture home and enjoy.

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family

In order for us to allow our staff to enjoy more time with their families, we are closed on Sundays. We believe that by investing in the well-being of our staff and their families, we will see an increase in long-term staff that is knowledgeable and passionate about home furnishings.

As a fourth generation family business, we know how hard it can be to find a work-life balance. And with the latest additions to our family, my three-year-old son, Jordan, and his 9-month-old cousin, Simon, we are excited to spend additional time together. BILTRITE is important to every member of our family, but we are a family-owned business: family comes first.

We will be open some Sundays throughout the year for special events, such as holiday weekends, to better serve you.

We hope you will be understanding about the changes to our hours of operation, and we know that you will appreciate a happier, more well-rested staff Monday through Saturday.

From our family to yours, thank you for choosing BILTRITE!

Randi K. – 4th Generation

1928: BILTRITE Furniture is founded by Irwin Kerns as an upholstery shop on 3rd and Garfield in Milwaukee. This location sold custom-made sofas for $1000 and created BILTRITE’s reputation for better quality furniture that has carried on for four generations. While BILTRITE no longer builds its own furniture, the furniture now sold at BILTRITE comes from brand name companies, the vast majority of which are manufactured in the USA and Canada.

1929: Irwin Kerns and his wife Frieda give birth to their daughter, Claire. The Great Depression hits the country, but BILTRITE finds a way to grow by developing its business plan of selling quality furniture with value, selection, and service at the lowest price to stay in business. Eighty three years later, BILTRITE has weathered through many changes in the economy by following this same plan and is the oldest family furniture store in Milwaukee.

1948: BILTRITE moves to 723 West Mitchell Street.

1950: Mort K. marries Claire K. and begins to work at BILTRITE.

1964: Marty K., Mort K. and Claire K.’s son, begins to help out on weekends.

1977: Marty K. marries Gail K. and she becomes a part of the third generation of BILTRITE.

1987: Maureen K., Marty K.’s sister, leaves her law practice to join her brother and father as they begin to expand on Mitchell Street.

1989: BILTRITE acquires an additional building on Mitchell Street and remodels to connect four buildings, including the old Park movie theater and the A & P, as one large, multi-level store.

1994: BILTRITE becomes a founding member of Furniture 1st, a billion dollar buying group that helps independent retailers across the country pass savings onto consumers as well as compete with national chains.

2001: Randi K., 4th Generation, graduates from High Point University in North Carolina with a Bachelor’s Degree in Interior Design and a minor in Art. High Point University is the only college in the country that offers a Home Furnishings Program connected to the furniture industry. She returns to Milwaukee to rejoin the family business.

2004: Brad K., 4th Generation, graduates from High Point University with Bachelors’ Degrees in Home Furnishings Marketing, Home Furnishings Management and Business Administration. He returns to Milwaukee to rejoin the family business.

2005: BILTRITE purchases land in Greenfield to build a new facility.

2006: BILTRITE relocates to the new 65,000 sq. ft. location, and Randi K. becomes BILTRITE’s spokesperson.

2008: BILTRITE celebrates their 80th Anniversary.

2009: BILTRITE begins to carry Amish furniture made in Holmes County, Ohio, which is home the largest Amish population in the country.

2011: BILTRITE celebrates their 5th year in the new Greenfield location.

2012: BILTRITE is honored at the Better Business Bureau’s 100th anniversary celebration at the Harley-Davidson Museum.

2013: BILTRITE celebrates their 85th year in business and 7th year in the new location in Greenfield in March. In October, BILTRITE Furniture adds a new generation to its family when Randi, 4th Generation Family Member, welcomed, Jordan, BILTRITE’s 5th Generation Family Member.

2014: Mort K., a 2nd Generation Family Member passed away at the age of 85. He helped to transform BILTRITE into the store that it is today. Sarah K., a 4th Generation Family member joined our sales team. We also welcomed our store mascot, Kugel!

2015: BILTRITE sends members of our sales team to visit our Amish builders in Holmes County, OH to get on site training for our Amish Made furniture.

2016: BILTRITE celebrates 10 years in our Greenfield location.

The BILTRITE Family and their employees are dedicated to having a positive impact on the Greater Milwaukee Area, particularly the Greenfield community in which the store is now located.

BILTRITE has contributed gift certificates to charitable raffles for numerous schools, volunteer organizations and religious institutions. BILTRITE also employs members of the Grand Avenue Club and makes direct financial contributions to organizations including:

United Way of Greater Milwaukee, Boys and Girls Club of Greater Milwaukee, Grand Avenue Club Milwaukee, Homeless Veterans Initiative, Susan G. Komen For The Cure Southeast Wisconsin, Dan Jensen Family Festival, City of Greenfield 50th Anniversary, Greenfield Police Dept. Special Victim Interview Room- Furnishings Donated, Greenfield Police K9 Unit, Greenfield High School Booster Club, The New Greenfield Library- Home Furnishings Section donated by BILTRITE, Local Churches, Non-Profits,  and many many more!

September 30, 2015 – Thank you Jerry for accepting this award from Mayor Tom Barrett for our continuing support of the Grand Avenue Club Employment program. The Grand Avenue Club is a non profit organization that helps individuals with mental illness to find employment. Jerry is a member of GAC and has been our head custodian since 2009!

Why BILTRITE? Why Not!

Why BILTRITE? We’ve built our specialties around your needs since 1928! Locally & Family owned for 4 generations with hands on family members, our specialties include affordable better quality furniture and mattresses and a large selection of USA and Amish made furniture including Small Scale Furniture. We have knowledgeable, experienced sales associates, personal service, in store design services and a huge selection of furniture for every room of your home along with competitive pricing!

The showroom is set up by category to create an easy shopping experience. We have a great inventory of furniture and mattresses in stock on the showroom floor and in our large warehouse. Having our warehouse attached to our showroom allows for quick pick up or delivery of in-stock furniture and mattresses. We also make it possible for you to special or custom order furniture to fit your home. At BILTRITE, you have plenty of options and choices to make, so you can create the home of your dreams.

Our team is headed by our active hands-on family members, and offers personal service and competitive prices. As a part of a billion dollar buying group with over 350 participating stores, manufacturers give us the lowest prices and we pass the savings on to you. We stand behind the products we carry and, of course, we have  a low price guarantee.

You’re Local. We’re Local. So Buy Local!

Legitimate Sale Prices, Buying Power Will Save You Money

At BILTRITE, we pride ourselves with our real legitimate sale prices! You can buy with confidence with our honest sale pricing backed up with our low price guarantee. You will not find fake 30-70% off inflated retail prices, just low sale prices throughout our store! As a member of a $1.5 Billion National Furniture and Mattress Buying group with 350 stores across the USA, we are able to buy for less and pass the savings onto our customers while still being an independent, locally & family owned store. One location will definitely save you money and offer you the best personal service from our family and caring employees!

Low Price Guarantee Since 1928

For every product we sell, we’ll beat any legitimate price from a local store stocking the same item. After your purchase, if you find a lower price within 30 days, we’ll refund 110% of the difference! We even compete with the internet. See store for details. (Must be under the same terms and conditions along with written verifiable proof).

Affordable Better Quality Furniture

Our affordable better quality furniture includes solid wood USA and Amish made pieces, custom made living room and leather furniture (including eight way hand tied furniture by several American made companies) as well as better quality imported furniture.

Usa And North American Made

We carry one of Southeastern Wisconsin’s best selections of North American made furniture including many pieces that are made in the USA and Canada. Our showroom features Amish products in every category.

Small Scale

Small Scale Furniture is our niche. Small scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. Our family has been a part of the community for four generations, so we understand the room sizes of Milwaukee apartments, condos, small homes and senior living residences. We have the largest selection of small scale furniture in Southeastern Wisconsin.

We have many pieces in stock for quick delivery or pickup, or we are happy to special order the furniture you want. Come check out our vast small scale department today!

Amish Made Furniture

Amish Made Dining: Over 19 Distinct Sets on Display, 1000’s of Possibilities in Any Style!

BILTRITE offers Metro Milwaukee’s largest selection of Amish made furniture that is built to last a lifetime. We offer an Amish built choice in every room of your home including solid wood dining, bedroom (adult, baby and youth) and living room furniture including solid wood frame sofas, both reclining and stationary, Morris chairs, occasional tables, home entertainment stands, glider rockers, wood rockers and cedar chests.

Click here for more Amish Made Furniture

Special Orders

We appreciate your individuality at BILTRITE, so we will special order furniture to fit your specific style and needs. Special orders can include your choice of fabric, leather, wood, hardware, finish, color or size and we still offer you a legitimate sale price! Most special orders take approximately one to three months to arrive depending on the builder or manufacturer.

Design Help + Room Planner

Are you unsure where to put your new furniture, or how to coordinate it with your existing pieces, flooring and paint? Bring your floor plan, swatches and photos to our staff and they will be happy to help you, either in our showroom or with the use of our Room Planner before your next visit!

Click here to utilize our room planner

Come Apart Sofas, Measurements And More

We can deliver furniture to small areas that other stores cannot. Many of our sofas, loveseats, sectionals and reclining options can come apart for easy delivery (there is an additional fee for stationary styles). These pieces are perfect for attics, basements, second floors, narrow spaces and tight delivery situations. Many styles are available in your choice of fabric, leather and color by special order. However, we do stock my come apart styles if you need immediate delivery or pick up (preparation of 1-2 days).

If you are not sure if the furniture you purchased will fit in your home, we will come to measure, at no charge, before your delivery. Please set up an appointment at the time of purchase.

From the moment I walked into the store I felt relaxed and so welcomed. My sales lady Char answered my many questions and offered solutions for my needs. The quality of my new furniture is “Outstanding” and incredibly comfortable and for the perfect price. When delivered as promised the delivery men were so wonderful. They put things together and cleaned up after themselves, they were so nice to talk to. When employee’s have such wonderful things to say about who they work for, that to me speaks volumes.  A huge plus for me was the fact that they also hire individuals with special needs.Cathy Busalaachi


We just left and had a great experience. Very knowledgeable and helpful without the pressure to buy. We bought a mattress and they found the perfect match to what we needed and got a great price. Thank you!  – Christine Schultz Daleness


Made to feel a part of their family from the minute we walked in. My husband and I had bought a leather living room set last year (which we love) and so when my elderly aunt wanted to buy a new chair for herself I recommended Bilt Rite. Cindy was so respectful of my talkative aunt and I appreciated the respect she showed her. BTW my aunt did buy a chair which she now enjoys with her dog. Thank you Bilt Rite!

  • Cynthia Drenzek Buckett

Thank you for being so accommodating today. I wasn’t sure what to expect when I came to BiltRite and have been exhausted with looking at oversized or low quality items. Your service has been excellent and finding just the right piece for our smaller living room made me a happy customer. I will certainly be coming back for furnishings in the future! Thanks again, – Bob P.


The bedroom set is beautiful. It is everything I had hoped for and more. Most importantly, Rob is thrilled and since it was a gift for him, I am especially grateful. I can assure you that the word of mouth advertising you will receive from the Schmid household will be substantial. We are also appreciative of the significant discount you offered. Marty was at the store when we purchased the mattress and he gave us discount as well. This was absolutely not necessary and want to express how grateful we are for your kindness. Thanks for everything. – K.S.

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USA Made

BILTRITE’s first choice for value, quality and comfort is American made or USA Made furniture and mattresses. We carry one of Southeastern Wisconsin’s best selections of North American made furniture that are made in the USA and Canada.

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Small Scale

Small scale furniture is important to BILTRITE because it’s important to Metro Milwaukee. We carry small scale options for every category and room in your home. Small Scale furniture is perfect for apartments, condos, small homes & senior living!

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Amish Made

BILTRITE offers Metro Milwaukee’s largest selection of real Amish made furniture, built to last a lifetime. We offer an Amish built choice for every room of your home including solid wood dining, bedroom, and living room furniture.

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Solid Wood

BILTRITE Furniture specializes in real solid wood furniture made in the USA including a large selection of Amish Made. When you buy furniture made with solid wood, the quality is better, the piece is stronger and the choices are yours!

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